Unit of Competency Mapping – Information for Teachers/Assessors – Information for Learners
BSBMKG624 Mapping and Delivery Guide
Manage market research
Version 1.0
Issue Date: May 2024
Qualification | - |
Unit of Competency | BSBMKG624 - Manage market research |
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Description | |||
Employability Skills | |||
Learning Outcomes and Application | This unit describes the skills and knowledge required to prepare for, manage and evaluate market research projects across an organisation.The unit applies to individuals who are senior marketing professionals responsible for preparing market research plans for implementation, engaging external consultants, managing market research activity, and evaluating research processes and findings across an organisation.No licensing, legislative or certification requirements apply to this unit at the time of publication. | ||
Duration and Setting | X weeks, nominally xx hours, delivered in a classroom/online/blended learning setting. Skills in this unit must be demonstrated in a workplace or simulated environment where the conditions are typical of those in a working environment in this industry. This includes access to: examples of previous market research plans and exemplars of market research project specifications. Assessors of this unit must satisfy the requirements for assessors in applicable vocational education and training legislation, frameworks and/or standards. |
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Prerequisites/co-requisites | |||
Competency Field |
Development and validation strategy and guide for assessors and learners | Student Learning Resources | Handouts Activities |
Slides PPT |
Assessment 1 | Assessment 2 | Assessment 3 | Assessment 4 | |
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Elements of Competency | Performance Criteria | |||||||
Element: Prepare market research plans for implementation |
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Element: Engage external consultants or service providers |
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Element: Manage market research activity |
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Element: Evaluate research processes and findings |
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